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• What Is the Minimum Conversion Rate for a Campaign to Not Lose Any Money?

  

  By chco : 23 February 2011 - 11:01 AM

  Below is a handy equation from Conversion Optimization. It gives a quick and easy way to determine the minimum number of conversions needed to not lose money on your campaign.While setting paid campai...

  Tags:

  • conversion
  • customers
  • marketing
  • sales
  • analytics

  0Votes

  0Comments

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• How To Convert Visitors to Customers

  

  By ggiles2 : 08 November 2010 - 12:59 PM

  The following is adapted from the newly released book Conversion Optimization by Khalid Saleh and Ayat Shukairy. When the average ecommerce store converts only 2% of its visitors into customers, it i...

  Tags:

  • ayat shukairy
  • customers
  • ecommerce
  • online purchases
  • khalid saleh
  • website

  3Votes

  0Comments

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• The 3 most common app marketing mistakes

  

  By macslocum : 03 November 2010 - 10:09 AM

  The greatest app in the world isn't worth much if no one knows about it. That's why marketing -- despite being a dirty word in certain circles -- is key to any app strategy. You might not like it, but...

  Tags:

  • android
  • customers
  • iphone
  • marketing
  • mobile
  • app
  • app savvy

  1Vote

  0Comments

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