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This Strangeloop Networks case study is an excerpt from Croll & Power's Communilytics Master Class, a three and a half-hour social media analytics class that captures real-world examples and expert advice. The course covers a wide range of community-related subjects, that gives a solid foundation for social media campaigns and an invaluable list of tips and tricks for your toolbox.
In this segment Alistair Croll demonstrates how to get a useful message out to a large number of people using community tactics. He reviews how he and Sean Power helped Strangeloop Networks share research data with the world, how the information spread, and how they tracked it. Alistair also explains what didn't work, and the lessons learned.
Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.
