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How SEO and site speed are related

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  macslocum's Photo
Posted Jun 29 2010 05:08 AM

I had inklings there was a connection between search engine optimization and site speed -- Google is clearly gung-ho on all things speedy after all -- but until Velocity 2010 I didn't realize that SEO and optimization are so intimately associated. Any distinction between these domains is now negligible, and the two could be full-fledged synonyms by the time Velocity '11 rolls around.

Nick Gerner drove the SEO-optimization connection home in a chat we had at the conference. The full video from our conversation is posted below. He discusses SEO at the 3:20 mark:

Need more convincing? Urs Holzle, senior vice president of operations at Google, was about as blunt as you can be in his Velocity presentation. Here's what he said about speed and search engine results:


Speed is part of Google search ranking now. If your website is slow, you're going to drop down in rankings. Users do not like slow sites. If there are two equivalently ranked sites, we are providing a better service to the user by putting the faster site up front. [Emphasis added.]

Holzle's full presentation is highly recommended. You can find a video archive of many other Velocity presentations and sessions here.


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