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How SEO relates to the Google eBookstore

  macslocum's Photo
Posted Dec 06 2010 08:05 AM

The connection between search engine optimization (SEO) and Google's just-launched ebook outlet isn't all that obvious, but here's why it matters.

Let's use O'Reilly's title "Cooking for Geeks" as an example.

Go to Google.com and type "cooking for geeks" in the search box. You'll get results that look something like this:

The third result features the "Cooking for Geeks" cover. If you click that, you'll go to the Google Products listing for the book. This page focuses on where you can buy the print edition, but there's also a link to "Preview this book on Google Book Search."

If you click the preview link, you reach this page:

On the left side you'll see a big "Google eBook" promo." That's a direct connection to the Google eBookstore.

The connection between SEO, Google's book search engine, and Google's eBookstore is even more direct. Search for a book title, click a result, and you arrive at the Book Search page with the Google eBook promo.

Bottom line: Success in the search world -- be it web search, book search, or any other type -- is all about discovery.


1 Reply

  tsutrav's Photo
Posted Dec 06 2010 10:35 AM

I agree that discovery is most important here. But in a close second is price...
Right under the "click to buy" widget that you highlighted, it says "Get this Book", with you the publisher listed first and on down.

But, B&N gets to have their price displayed so that the visitor can compare to the Google eBooks price... why don't you, as the publisher?

You had to submit a price when you filled out Google's MetaData sheets. Why aren't publishers' prices showing up? It's not hard to see a publisher being able to sell a title a little cheaper, if direct to the end-user, than even Google and Amazon.

Discoverability and Price Comparison are quickly becoming synonymous, both happening at the same time. I'm hoping publishers are truly given the opportunity to compete, as Google says they will.