How to Integrate Facebook Events with a Page

To build a stronger experience and connection with other members it's important to create a solid link between your events and your Facebook page. The following excerpt from The Facebook Marketing Book explains ways you can integrate them.

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Because most of your Facebook marketing will happen directly on your brand’s Page, you’ll want to incorporate Events as much as possible. This helps increase attendance and Event success, while also showing Page members that you are committed to building a better Facebook experience for them. Remember, you want to continually give them reasons to interact with the Page.

Use the Event tab.
When you create the Event, make sure you do so from your brand Page and not your personal account. You need to post updates as the brand, not yourself. You also want to make sure that the Event tab is prominently displayed (see the image below). If you don’t see it, check the hidden tabs behind the arrows on the right of the Page. From here you can drag Events to a new position in the tabs.

A local restaurant uses Facebook Events to promote special dinners, while international clothing retailer Gap advertises its in-store and online sales.


Post the Event link on your Wall.
Include a little tease to the Event, and invite your friends to visit the unique Event URL to add themselves to the guest list. Promote the Event periodically over the days or weeks leading up to the big day, making sure to vary the language you use and the time of day you post in order to maximize visibility and excitement while minimizing fatigue.

Send an update to Page members.
Updates are often overlooked (they are somewhat hidden as a subset of inbox messages), but you should send one out with an Event link, much like the Wall post. It doesn’t hurt to message people in different places.

A well-designed Facebook Event that was used to announce a virtual live-chat event.