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7 Best URL Shorteners of 2012 And Their Benefits

  Amit Chahar's Photo
Posted Feb 28 2012 06:57 AM

1) Su.pr: The Official URL Shortener from Stumble Upon and one of the best available in the market.

- Help to Increase traffic.
- Real time analytics showing how many people click through the links and how many people came through StumbleUpon.
- Suggest the best posting time based on past data.
- Tells the number of retweets and reviews.
- History Viewer.
- Sharing functionality

2) Goo.gl: Official URL shortener from Google.

- Reliable and trusted.
- Shows real time click analytics on hourly, daily, weekly, monthly and all time basis of all the short Google links.
- Public Stats

3) Bitly:

- View complete, real-time traffic & analytics data.
- Sharing functionality
- Bitly is available via website, browser extensions, mobile web, & numerous third-party tools.
- Build good traffic.

4) Tinyurl:

- Browser toolbar
- Hide Affiliate URLs
- Preview Feature

5) Budurl: Budurl comes with lot of additional premium features apart from shortening the link.

- Emails to prospects & clients
- QR Code integration for print campaigns
- Use their Mobile Micro-Sites to drive traffic for mobile campaigns
- Schedule your Tweets
- Detailed stats of Blog posts & comments on sites
- Links to PDFs and other files on my website and in emails
- Affiliate links
- Advertising links

6) Is.gd:

- Make URLs easier to read aloud using our custom shortened URL facility or our pronounceable URL facility.
- Make QR codes of shortened URL links.

7) Cli.gs:

- Custom Links
- Private Detailed stats
- Displays geolocation data as a map rather than a chart.
- Sharing feature

Find more such web tips on www.youngblah.com.

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25 Replies

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  Art Wildman's Photo
Posted May 10 2012 01:23 PM

Nice current 2012 article, though I expected O'Reilly to have more info on the Security of these services. One should always be careful when clicking on shiny new short links...

McAfee has a nice Safe Short URL Service - mcaf.ee and there's a blog post here.
  Ken Jackson's Photo
Posted May 13 2012 12:02 PM

Does anyone actually appreciate these shortened URLs? I find them annoying. It's just as easy to copy a long url into the clipboard as to copy a short one.

An obnoxiously long URL linked to on a website is easily hidden in the HTML with a hyperlink. The user then just hovers the mouse over it to see the actual URL, if interested. But it it's one of those redirected things, you have to do some mucking around to see what it really points to.

I often check to see what it redirects to. For example, I found this in an O'Reilly blog (with no hyperlink): http://bit.ly/IM7I84. I highlighted it, hit CTRL-C to copy it to the clipboard and executed this to fetch the header, which shows the redirection (note that the switch is a capital i):

curl -I $(xclip -sel clip -o)
  Johnart's Photo
Posted Oct 24 2012 05:08 AM


I have found a very good service and a lot of options for shorten my URL's on http://e69.me. You can keep track of your links with statistics, can create QR codes, alias name for the generated links and a lot more options. I really don't like bit.ly. I am happy with the e69 url shortener.
  realtimealive's Photo
Posted Oct 29 2012 03:26 PM

There's a new url shortener that is very reliable and easy to use, urlglo.be. it really deserves to be in the top 10. I advise you all to visit and use urlglo.be.
  MasterG0's Photo
Posted Nov 29 2012 09:33 PM

Great list but I personally use this URL shortener. They have a multi URL shortening feature that saves me time from shortening my urls one by one. They also have statistics and some SEO features like link alias so my links appear on search engines. If your a heavy URL shortener user like me then I'd recommend http://miniurl.com. ^^
  c_simp's Photo
Posted Dec 04 2012 08:42 PM

Pixsy allows you to both shorten long URL's and expand short URL's with a command line syntax. The shortener uses the is.gd service and the expander uses the longurl.org service. For any O'Reilly readers out there who might be interested, you use them like this:

URL Shortener Example

.urls http://answers.oreil...3213&isAnswer=1

URL Expander Example

.urlx http://is.gd/AeJa1x (it's a fake short URL)

You can use these commands on the Pixsy site at:


or from the Chrome browser Omnibox with the Chrome extension:

Pixsy extension for Chrome on the Chrome Store

It's just another approach for these types of services. Hope that it helps.
  Lokeai's Photo
Posted Jan 21 2013 11:45 AM

Good point Art Wildman.. True that these links are often dangerous and one should be aware when clicking the link as we never know where it will bring us. This tool lets you preview the link and will give you an idea on where you will land.
  Jim Jacques's Photo
Posted Jan 22 2013 05:18 AM

It’s no secret that I’m a newbie when it comes to Twitter. As I became more comfortable with the service, I decided I wanted to use a URL shortener for my links when I’m posting so I’d have room to spare within the 140 character limit. Now after a few months, I’ve come to the conclusion that short “masked” links are not for me.
I was excited when I found Bit.Ly and it offered tracking reports for all of the links you shorten using their service however as weeks went on my click through rates started to dwindle down and I wasn’t sure why until I received a few messages and mentions myself which included them.
Because I didn’t personally know the Twitter user and their URL was now masked behind one of the URL shortener services (Bit.ly, Ow.ly, Deck.ly, Fur.ly, TinyURL.com) there was no way in h-e-double hockey sticks that I was going to click on the link to find out what was on the other end which made a little light bulb (yes, an itty bitty one) go off in my head. No wonder no one is clicking on the links…. :angry:
  Matias Renzi's Photo
Posted Jan 25 2013 04:49 AM

You missed joturl.com ...
Impressive security features and tons of additional worthy features (can't even use 'em all).
Found it on a Gizmo's review and now I love it!
I hope it can be useful for you guys too ;)
  Taswir's Photo
Posted Feb 27 2013 09:58 PM

That's a cool mention. Your post is up to the mark. I also like the list of best URL shortener mentioned here.
  CeoY's Photo
Posted Apr 03 2013 09:17 AM

I use Adsyce. You get paid to share your links, with many features like Mass Shrinker, Full Page Scripts, Google Analytics, Banners, Referral program, real time statics...

Ex: for http://meganfox.yzi....gorgeous594.jpg you got: http://adsyce.com/1 and profit.
  JeffRichard's Photo
Posted Jun 21 2013 10:42 AM

Thanks a lot for the useful information. Would really appreciate if you could post an article about the best URL Shorting + Earning sites like http://www.adf.ly or http://www.pickfans.com. Thanks in advance.
  xcsi's Photo
Posted Jul 12 2013 02:03 AM

Thanks a lot for that nice compilation of url shorteners and the comparison of their features. I also liked the comments , e. g. I did not know joturl, which looks very nice. But I use usually my own on http://xc.si.

Kind Regards
  madhurox's Photo
Posted Sep 09 2013 11:13 PM

Great info! I was looking for some sites on Google today and found an another good one, WaryURL.com
  likelove's Photo
Posted Sep 20 2013 03:25 AM

You can keep track of your links with statistics, can create QR codes, alias name for the generated links and a lot more options. :D

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  andrew21's Photo
Posted Sep 20 2013 06:10 PM

There's a new url shortener that I love, iCite.me. It does custom URLs but you never forget them cuz they are your own words (when u have your own account - free right now - dunno when they start charging)

It really deserves to be in the top 10. I suggest iCite.me

Actually, lol, i'll always remember this article/page cuz I just shortened it with
  jual sprei's Photo
Posted Oct 02 2013 03:44 PM

is this service will last long enough, and what would happen to redirected site if these shortened url has been deleted by the provider. I usualy use tiny url like these Jual sprei murah and grosir sprei murah
  CorallaC's Photo
Posted Oct 24 2013 10:48 PM

I don't like this url shortener. The user don't know what link is behind and can transfer to a virus or something else. I think conversion rates are higher on links that don't look so crypty.
  shlomi_shlomi's Photo
Posted Oct 29 2013 07:37 AM

I think you may have forgotten http://www.maky.my
  Isuru Prabath's Photo
Posted Oct 29 2013 04:53 PM

Posted Image
http://LINX.CF also a best URL Shortner site.
  Ayo ngGuyu's Photo
Posted Nov 01 2013 05:49 AM

Thank you for the information you provided. I like to use a url shortener bit.ly to shorten the address from url B)
  ZhuVeronika's Photo
Posted Nov 13 2013 04:17 AM

Nice article, But I found a different one, http://cpvlink.com I'd recommend to give it a try
  KRobertson's Photo
Posted Dec 23 2013 02:54 PM

The only url shortener I use these days when giving a presentation is catchyurl.co

While all the other URL shorteners do a good job of making links prettier in emails or short enough for twitter, none of them seem to make it easy to share your link with someone offline.
  YouTube Unblocker's Photo
Posted Mar 23 2014 09:46 AM

Since 2009, i'm using bitly.com, it's the best url shortner for me, i use this website to shri,k my YouTube urls.
  Raphael N's Photo
Posted Apr 13 2014 06:25 PM

I would say that if you are community managers or if you share often on social networks http://wii.li seems to be the best url shortener

No frame, no ads.. very friendly for your users.. It comes with Real Time analytics that let you track everything in real time as referrers, countries, cities, UV, Social Sharing and so on.

They also let you create a custom redirection page where you can promote or advertise your business, events. We mostly use it for this great feature. We just have to upload our advertising banner and then sharing our stuff. I mean promoting using the viral content you share is a new brand and user friendly way to advertise. :)